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CRM Trends of 2022

Technology’s near constant evolution makes staying up-to-date that much more critical. No longer are companies depending on a variety of tools to retain their current client base. Instead, many are taking advantage of comprehensive CRM platforms that bring standardization, automation, and optimization into a single application.

While these solutions once seemed inaccessible to small-medium businesses, sophisticated CRMs are now being used by companies of all shapes and sizes, around the world, bringing focus to much more than basic blocking and tackling.

By having a CRM and using it to its fullest potential, businesses will develop relationships with clients and prospects like never before. Given progress over the last decade, it’s safe to say the CRM evolution will continue, but where will 2022 take us? Just for fun, let’s go ahead and make some predictions!

So, where is CRM heading in 2022?

The Cloud – Customer Relationship Management systems are moving to the cloud for many reasons, with security and mobility topping the list. Cloud CRMs provide access ‘on the road’ and from home to ensure efficiency. Manual processes, handwritten logs, and paper trails are not only inefficient, but they can be costly. These outdated business management techniques often result in error, duplication, and quality-control issues that can compromise efficiency, productivity, and morale. But with cloud-based productivity and data centralization tools such as Microsoft Dynamics 365, you can modernize your business and achieve more.

Customizable Solutions –The way your company sells, delivers and supports your customers is unique, so why use an “out-of-the-box” solution when “one size fits all” no longer fits all? Given how many CRM platforms are available these days, an off-the-shelf system may seem like your cheapest, easiest option. As it turns out, these solutions only force you to adjust the way you do business to meet the status quo, commonly leading to inefficiency and unhappy users. With a customizable CRM, like Microsoft Dynamics 365, companies are able to create workflows that mirror the way they do business all while using it to their competitive advantage.

SAAS (Software as a Service) – Unique in the service delivery realm, the SYNACT SaaS model allows your team to utilize Microsoft Dynamics 365, complete with customizations, trainings and ongoing support, all for a low monthly cost. Choosing to treat CRM as an operating expense, rather than a capital expenditure, provides more budget predictability, while allowing your business to take advantage of the latest updates, tools and plug-ins. It also eliminates the need for recurring budget approval as additional requirements arise. Why purchase a software where you are forced to pay every time your business needs change? As your business evolves, your CRM solution should evolve with it….not the other way around. Our all-inclusive pricing model means you won’t get nickel-and-dimed, but instead have a long-term partner focused on your company’s success.

The SYNACT team helps small- and medium-sized businesses implement CRM in a zero-conflict, all-inclusive service model. If you are interested in learning how SYNACT can help your organization adopt the solutions you need to ensure the quality of your customer’s journey, get in touch by emailing Jordyn Woods at or click here.


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