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Insights

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Why Your Sales Reps Love CRM
August 08, 2017

Picture this: your organization has a great CRM solution that everybody loves, including your sales reps. Why do your…

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Hidden Costs of CRM
August 01, 2017

Implementing a CRM solution is a significant financial investment, there’s no denying that. It makes sense that you…

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If it’s not in CRM, it didn’t happen
July 25, 2017

​One of the major reasons CRM implementation fail (and 47% of them do) is lack of universal adoption. Humans are…

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Three Key CRM Stats
July 18, 2017

​CRM continues to grow and evolve. One of the most recent trends is towards supporting the customer experience in…

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Non-Profit Webinar
June 28, 2017

​Last Wednesday, Sarah Compter led a webinar showing off CRM as a tool for non-profit organizations. If you missed…

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SYNACT and the Small Business Council of Rochester
June 07, 2017

We work a lot with the Small Business Council of Rochester, providing their custom CRM solution and taking advantage of…

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Webinar: Introduction to Microsoft Dynamics CRM
February 17, 2017

SYNACT President Sarah Compter recently led a webinar covering Microsoft Dynamics 365’s commonly used CRM features and…

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The CRM for Resistant Salespeople
December 19, 2016

If you ask, your sales team might tell you they aren’t interested in Customer Relationship Management (CRM)…

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The Marriage of Big Data & Customer Relationship Management
December 07, 2016

Analysis of internal and external data collections should be a focus of all CRM strategies. To find patterns, trends,…

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CRM: Customer Relationships Matter
November 23, 2016

Customer relationship management software – or, CRM – has been around in one form or another since the mid-1980s.…

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